I find this quote from Richard Branson very inspirational and I cannot resist the urge to comment and share it on my blog.
It is one of the best comments on employer / employee relationship that I've come across, that cuts across public, private and the not-for-profit / NGO sectors.
If you treat your staff well, they will treat your customers well. It's as simple as that.
Your customers could be paying customers / receivers of service (in the private sector), citizens (in the public sector) and beneficiaries (in the NGO / humanitarian world). It doesn't matter who your customers are, but if you want your staff to care about them, you have to care about your staff. If you treat them right and you make them feel appreciated and cared for, they will pass it on to the people that they serve.
Caring is contagious!