For a product to succeed, it must get M.A.D.E. | Catapult Design
The product fits into the lives of the people who will use it and helps them meet a need they currently have, in a significant way.
People can afford, purchase, understand, maintain/repair, and use the product.
People want the product and are willing to go out of their way, and make sacrifices, to get one.
The product does what it was intended to do.
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