For a product to succeed, it must get M.A.D.E. | Catapult Design
Meaningful:
The product fits into the lives of the people who will use it and helps them meet a need they currently have, in a significant way.
Accessible:
People can afford, purchase, understand, maintain/repair, and use the product.
Desirable:
People want the product and are willing to go out of their way, and make sacrifices, to get one.
Effective:
The product does what it was intended to do.
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