Friday, March 30, 2012

For a product to succeed, it must get M.A.D.E. | Catapult Design

For a product to succeed, it must get M.A.D.E. | Catapult Design

Meaningful:

The product fits into the lives of the people who will use it and helps them meet a need they currently have, in a significant way.

Accessible:

People can afford, purchase, understand, maintain/repair, and use the product.

Desirable:

People want the product and are willing to go out of their way, and make sacrifices, to get one.

Effective:

The product does what it was intended to do.

No comments:

Post a Comment

Please post your comment here -->

Featured post

11 May 2020: Reminiscing about joining the UN World Food Programme (WFP)

Today, 11 th   May 2020, marks my 20 years journey in WFP. I still recall the day that I started my WFP journey, 20 years ago, to start a n...