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For a product to succeed, it must get M.A.D.E. | Catapult Design

For a product to succeed, it must get M.A.D.E. | Catapult Design

Meaningful:

The product fits into the lives of the people who will use it and helps them meet a need they currently have, in a significant way.

Accessible:

People can afford, purchase, understand, maintain/repair, and use the product.

Desirable:

People want the product and are willing to go out of their way, and make sacrifices, to get one.

Effective:

The product does what it was intended to do.

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