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For a product to succeed, it must get M.A.D.E. | Catapult Design

For a product to succeed, it must get M.A.D.E. | Catapult Design

Meaningful:The product fits into the lives of the people who will use it and helps them meet a need they currently have, in a significant way.

Accessible:People can afford, purchase, understand, maintain/repair, and use the product.

Desirable:People want the product and are willing to go out of their way, and make sacrifices, to get one.

Effective:The product does what it was intended to do.

Hunger: The World’s Greatest Solvable Problem

Hunger: The World’s Greatest Solvable Problem


Nearly a billion people go to bed hungry every night. But what would it take to put a stop to this?


Hunger Price Tags
It costs US$10 to feed a boy in a Kenya refugee camp for 3 weeks, less than the cost of a lipstick in Manhattan.It would cost US$3.5 billion to feed every hungry schoolchild in the world. That’s around two times the takings from the movie, “Titanic”, which grossed US$1.8 billion worldwide.It costs  US$50 to feed a schoolgirl for one year;  similar to the cost of one iPod shuffle (US$45)One super-healthy ration of Plumpy’Sup for a small child is just 20 cents, less than a US postage stamp (44 cents).

How smart is your right foot? Or your left...

A friend / colleague forwarded this to me and I thought I should share. Interesting...